Gary Kreissman

Gary Kreissman is a customer acquisition entrepreneur and marketing strategist. Gary has a
substantial track record of rapid revenue generation for clients in financial services, premium
products and digital media. He co-founded, managed and sold Precision Prospects Inc., a multi-
million online lead generation business and the leading source for highly qualified investor
Gary is currently Managing Director of Social Prospectors LLC, which marries social media
passion to high ROI acquisition email, and Group PRM, which develops and markets innovative,
proprietary lead generation and conversion programs.
Previously, Gary was SVP of Lipper Inc., the mutual fund information provider, where he
managed the New York office, created a profitable online data feed business and was
instrumental in the sale of Lipper to Reuters. Earlier, he was CEO of ActDirect, the first
database-driven couponing company. Gary has also held senior positions at ValPak, Remy
Martin and Ogilvy & Mather.
Gary is a regular columnist for MediaPost’s “Performance Insider” and frequent speaker,
focused on performance marketing and customer acquisition. He serves on the advisory boards
of, Pink Honey, Tempesta Media and The Lower East Side Tenement Museum. Gary
has an MBA from Harvard Business School and a BA from the University of Michigan.

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Jeffrey K. Mcelnea

Chairman, Advisory Board

Jeff’s 45 year marketing career as entrepreneur, global agency
CEO (part of WPP), Board member of J. Walter Thompson USA,
Premier Retail Networks (Walmart TV), Real Time Media, co-
founder of 3 out-of-home media networks, and currently owner
of The Jeffrey Group (marketing consultancy), all led him to a
capstone chapter at Innovative. Jeff’s work in Senior Client
Development has served Innovative for over 5 years.

A 35-year leader and “Lifetime Achiever” of the marketing communications industry
(Brandweek), Jeff has received numerous awards, including his induction to the
Promotion Marketing Hall of Fame by the MAA Worldwide. His articles and industry
talks have been widely published.
Among Jeff’s clients were marketing giants including American Express, IBM, Bayer,
Johnson & Johnson, Alcoa, Unilever, Sony, AT&T, Burger King, Kimberly-Clark, Gillette,
Schering-Plough, Colgate-Palmolive, Amtrak, Pepsi-Cola, Kodak, Nestle, Kraft, Fiat, CBS
Television, Audi and Citibank.
Jeff is a cum laude graduate of Dartmouth and Marketing major attending Tuck School
of Business. He has served on the National Marketing Council of the Boys & Girls Clubs
of America, Chairman of Dartmouth’s Class Presidents Association and Alumni Council,
Trustee of Suffield Academy and Trustee/Past Chair of the Marketing Agencies
Association WW.

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Tina Erlich

VP, Account Service

Tina oversees and manages all existing client relationships at Innovative. This includes ensuring flawless
execution of ongoing direct marketing campaigns including mobile, online and direct mail. By
consistently focusing on providing new technologies in all areas of direct marketing, Tina is able to
provide clients with a constant stream of new ideas and formats. The ongoing search of new technology
and product development ensures Innovative’s client campaigns are fresh, relevant and innovative to
increase response rates and reduce time to market.

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