Let us introduce ourselves
Innovative is a specialized marketing consultancy sought after by companies looking for an edge on their competition. We leverage customer data analytics, proven creative methods and the latest technologies available to maximize our clients’ resources, response rates, speed to market and marketing spend across mobile and other direct channels.
What makes us innovative
We have been engineering communications solutions to generate above average response since 1995. Innovative continues to lead the marketing industry with ideas that utilize emerging data and production technologies in novel ways, enabling hyper-personalized communications and customer engagement.
The INNOVATIVE Difference:
Innovative is the one marketing consultancy which can, better than any other, help large-scale enterprises in North America deliver highly personalized Brand Experiences via direct marketing channels. This is accomplished by applying a range of high-response, data-driven technologies to targeted mail, digital and mobile marketing programs… essentially re-engineering how clients communicate with their customers.
High Response Technology®
Innovative is not a traditional brand advertising or DM agency. Through our High Response Technology® model, we only provide marketing solutions that are measurable, ROI-accountable and enable higher acquisition, retention and upsell rates.
Step 1: The Success Goal
Focusing on results
The first step of HRT is to clearly frame what the end result should be, including the specific success metrics. Through the briefing process, priorities are agreed upon as our team becomes totally aligned with your business objectives. We interview key stakeholders to ensure the plan addresses all levers of your business and is capable of achieving the goals outlined.
Step 2 : The Capability Snapshot
MAKING BEST PRACTICES BETTER
Next we evaluate your your past, current and future marketing programs in the context of industry best practices. Keeping you abreast of the latest direct response technologies and production methods, HRT allows you to capitalize on new opportunities across all 1:1 channels.
Step 3 : The Innovative Shift
TRANSFERRING OUR KNOWLEDGE
Here we implement a comprehensive transfer of direct marketing expertise from our team to yours. By ensuring there are no oversights or miscalculations with our unique methods executed through HRT, your projects will be completed on point, on time and on budget.
Step 4 : The Innovation Advantage
CHALLENGING THE STATUS QUO
Since maintaining leadership is more difficult than gaining share, this phase consists of constantly monitoring external conditions and emerging technologies against the backdrop of your needs. With HRT, we continue to introduce methods that challenge current practices, streamline your marketing supply chain and reduce waste.
Step 5 : Capacity Plus
MAXIMIZING YOUR RESOURCES
The need to continually deliver results never ceases, even if your team is already stretched beyond capacity. Through HRT, Innovative brings a full complement of expertise to your table. From designing an RFP and developing a customer segmentation model to vetting new partners and negotiating vendor agreements and a range of other needs, consider us a virtual team member at your service.
PROVEN EXPERTISE THAT DELIVERS MEASURABLE RESULTS
STRATEGIC CONSULTINGWe deliver comprehensive, measurable solutions through our expert teams.
MOBILE STRATEGIESFrom analysis of mobile performance to mobile video chat , we’ve written the playbook on mobile best practices.
DIRECT MARKETINGOur direct marketing experts engineer higher response rates through unique, creative solutions.
MARKETING CAPACITYOur team of loyalty, analytics, creative and production specialists become part of your team.
HOW WE MAKE YOUR TEAM INNOVATIVE
Regardless what product or service you offer, or whether your company is large or small, you may not have the internal marketing resources required to grow your business. However, it’s all that Innovative does. And we’ve spent more than 20 years perfecting a method that’s been proven to increase your ROI, response rates and marketing capacity.
Innovative has specialists in loyalty programs, database development, mobile applications, creative services, analytics and print production that you can to add to your marketing team a la carte. Plus, our agile marketing team, customized to fit your needs, is backed by the latest research and technology. It’s what makes our team effective. It’s what makes our clients successful. It’s what makes us Innovative.