Let us introduce ourselves
Innovative is a highly specialized marketing consultancy. We leverage decades of expertise, intuitive creativity and the latest technologies to bring continuous innovation to organizations relying on direct response success. Our process is proven to increase client response rates, capacity, speed to market and Return of Innovation (ROI).
What makes us innovative
We have been engineering communications solutions to generate above average response since 1995. Innovative continues to lead the marketing industry with ideas that utilize emerging data and production technologies in novel ways, enabling hyper-personalized communications and customer engagement.
The Distinction of INNOVATIVE:
Innovative is the one marketing consultancy who can, better than any other, help large-scale enterprises in North America, deliver highly personalized Brand Experiences via direct marketing channels. This is accomplished by applying a range of high-response / data-driven technologies to targeted mail, digital and mobile marketing programs…essentially re-engineering clients’ print production methods to enable that hyper-personalization within existing budgets.
High Response Technology®
Innovative is not an advertising or DM agency. We only provide measurable solutions that are ROI-accountable and enable
higher acquisition, retention and upsell rates through a unique process called High Response Technology®
Step 1: The Success Focus
Focusing on your success
The first step of HRT is to clearly frame what the end result should be, including the specific success metrics. Through the briefing process, priorities are agreed upon as the team becomes totally aligned with your business objectives. We interview key stakeholders to ensure the plan addresses all levers of your business and is capable of achieving your realistic goals.
Step 2 : The Capability Snapshot
MAKING BEST PRACTICES BETTER
Next we evaluate your current direct marketing programs in the context of industry best practices. Keeping you abreast of the latest direct response technologies and production methods, HRT allows you to capitalize on new opportunities across all 1:1 channels.
Step 3 : The Innovative Transfer
TRANSFERRING OUR INNOVATIONS
Here we implement a comprehensive transfer of direct marketing expertise from our team to yours. By ensuring there are no oversights or miscalculations with the innovative approaches executed through HRT, your projects will be completed on point, on time and on budget.
Step 4 : The Innovation Advantage
CHALLENGING THE STATUS QUO
Since maintaining leadership is more difficult than gaining share, this phase consists of monitoring external conditions and emerging technologies against the backdrop of your needs. With HRT, we continue to introduce methods that challenge current practices and streamline your marketing supply chain, thus reducing waste.
Step 5 : Capacity Plus
MAXIMIZING YOUR RESOURCES
The need to continually deliver results never ceases, even if your team is already stretched beyond capacity. Through HRT, Innovative brings a full complement of expertise to the table like another team member. Whether designing an RFP and developing a customer segmentation model or vetting new partners, negotiating vendor agreements and a range of other needs, consider us a virtual team member at your service.
CUSTOMIZED EXPERTISE THAT DELIVERS MEASURABLE RESULTS
Delivers innovative, measurable, comprehensive solutions through proven expert teams
From ecommerce to location based marketing, we’ve written the playbook on mobile best practices
Direct marketing creative engineers who drive higher response through unique, measurable solutions
Our team of marketing, loyalty, analytics, creative and production specialists become part of your team
CUSTOMIZE YOUR TEAM
Whether you’re a service oriented organization or retail enterprise, your business may not be equipped with sufficient marketing resources. And why would it? After all, it’s not your company’s core competency. However, it’s all we do. And we’ve spent the better part of 20 years perfecting a patented process that’s been proven to increase your response rates, ROI and capacity.
We have developed a team of experts and thought leaders to add on to your marketing team’s capacity, including specialists in loyalty programs, database development, mobile applications, creative services, analytics and print production. Our agile marketing team, customized to fit your needs, is backed by dedicated research and the latest technology. It’s what makes us effective. It’s what makes us successful. It’s what makes us Innovative.
VP Account Services
Chief Innovation Officer
Carrie Chitsey Wells
Mobile Practice Leader