Chief Innovation Officer & CEO
In 1995, David founded Innovative, after 20 years of working in direct mail. As Chief Innovation Officer and President, David has earned a reputation as an innovator in the Direct Marketing industry. David’s in-depth knowledge has led to his ability to develop patent proprietary products that have helped marketers within the financial, retail and loyalty space increase their customer acquisition and retention response rates.
As a well respected marketer, David has made valuable connections throughout the direct marketing, advertising and print production industry. He has received industry recognition by being awarded the CMA’s Director’s Choice Award for innovative contributions to the Canadian Marketing Industry, specifically education. David has also received the CMA RSVP award for Resource Partner’s Innovation and most recently was awarded the CMA’s Honourary Lifetime Member.
Vice President, Account Service
Tina oversees and manages all existing client relationships at Innovative. This includes ensuring flawless execution of ongoing direct marketing campaigns including mobile, online and direct mail. By consistently focusing on providing new technologies in all areas of direct marketing, Tina is able to provide clients with a constant stream of new ideas and formats. The ongoing search of new technology and product development ensures Innovative’s client campaigns are fresh, relevant and innovative to increase response rates and reduce time to market.
Dave is an award-winning Creative Director with more than 30 years of industry experience in a variety of disciplines, the last 20 of which have been predominantly focused on direct response marketing. Within that time he has gained a wide experience designing for the financial, retail, telecommunication, health and fitness, industrial and pharmaceutical industries. He has expertise in all forms of direct response and brand media including Print, Direct Mail, Mobile, Digital, POS, Outdoor, DRTV & Radio.
Although he’s won his fair share of trophies, he believes in designing campaigns for results not awards – if it doesn’t get a response it doesn’t matter how good it looks.