Team

    David Engel

    Chief Innovation Officer & CEO

    For over 20 years David has led a rare and unique marketing innovation consultancy.
    Innovative HRT (High Response Technologies) helps large financial institutions build a best-in-class “innovation platform” within the marketing divisions of banks.
    Working on an enterprise level, Innovative brings its clients to another level of marketing and direct response performance. David leads an international network of researchers, curators and strategists to find emerging technologies that are proven to raise customer engagement and response rates, consistently beyond baseline levels.

    Innovative does global searches and personal outreach that are strictly needs-based . . .
    totally custom to the client’s marketing objectives. Quarterly presentations are made to client stakeholders, with recommendations on best ways to apply each item or new tool.
    David is an Honorary Lifetime Member of Canadian Marketing Association and a highly respected subject expert in all forms of direct 1:1 marketing.

    Jeffrey K. Mcelnea

    Chairman, Advisory Board

    Jeff’s 45 year marketing career as entrepreneur, global agency CEO (part of WPP), Board member of J. Walter Thompson USA, Premier Retail Networks (Walmart TV), Real Time Media, co-founder of 3 out-of-home media networks, and currently owner of The Jeffrey Group (marketing consultancy), all led him to a capstone chapter at Innovative. Jeff’s work in Senior Client Development has served Innovative for over 5 years.

    A 35-year leader and “Lifetime Achiever” of the marketing communications industry (Brandweek), Jeff has received numerous awards, including his induction to the Promotion Marketing Hall of Fame by the MAA Worldwide. His articles and industry talks have been widely published.

    Among Jeff’s clients were marketing giants including American Express, IBM, Bayer, Johnson & Johnson, Alcoa, Unilever, Sony, AT&T, Burger King, Kimberly-Clark, Gillette, Schering-Plough, Colgate-Palmolive, Amtrak, Pepsi-Cola, Kodak, Nestle, Kraft, Fiat, CBS Television, Audi and Citibank.
    Jeff is a cum laude graduate of Dartmouth and Marketing major attending Tuck School of Business. He has served on the National Marketing Council of the Boys & Girls Clubs of America, Chairman of Dartmouth’s Class Presidents Association and Alumni Council, Trustee of Suffield Academy and Trustee/Past Chair of the Marketing Agencies Association WW.

    Gary Kreissman

    Gary Kreissman is a customer acquisition entrepreneur and marketing strategist. Gary has a substantial track record of rapid revenue generation for clients in financial services, premium products and digital media. He co-founded, managed and sold Precision Prospects Inc., a multi-million online lead generation business and the leading source for highly qualified investor
    leads.

    Gary is currently Managing Director of Social Prospectors LLC, which marries social media passion to high ROI acquisition email, and Group PRM, which develops and markets innovative, proprietary lead generation and conversion programs.

    Previously, Gary was SVP of Lipper Inc., the mutual fund information provider, where he managed the New York office, created a profitable online data feed business and was instrumental in the sale of Lipper to Reuters. Earlier, he was CEO of ActDirect, the first database-driven couponing company. Gary has also held senior positions at ValPak, Remy Martin and Ogilvy & Mather.

    Gary is a regular columnist for MediaPost’s “Performance Insider” and frequent speaker, focused on performance marketing and customer acquisition. He serves on the advisory boards of SAM.ai, Pink Honey, Tempesta Media and The Lower East Side Tenement Museum. Gary has an MBA from Harvard Business School and a BA from the University of Michigan.

    Tina Erlich

    VP, Account Service

    Tina oversees and manages all existing client relationships at Innovative. This includes ensuring flawless execution of ongoing direct marketing campaigns including mobile, online and direct mail. By consistently focusing on providing new technologies in all areas of direct marketing, Tina is able to
    provide clients with a constant stream of new ideas and formats. The ongoing search of new technology and product development ensures Innovative’s client campaigns are fresh, relevant and innovative to increase response rates and reduce time to market.

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