Chief Innovation Officer & CEO
For 12 years David has led a rare and unique marketing innovation consultancy.
Innovative HRT (High Response Technologies) helps large financial institutions build a
best-in-class “innovation platform” within the marketing divisions of banks.
Working on an enterprise level, Innovative brings its clients to another level of marketing
and direct response performance. David leads an international network of researchers,
curators and strategists to find emerging technologies that are proven to raise customer
engagement and response rates, consistently beyond baseline levels.
Innovative does global searches and personal outreach that are strictly needs-based . . .
totally custom to the client’s marketing objectives. Quarterly presentations are made to
client stakeholders, with recommendations on best ways to apply each item or new tool.
David is an Honorary Lifetime Member of Canadian Marketing Association and a highly
respected subject expert in all forms of direct 1:1 marketing.