Gary Kreissman

Gary Kreissman is a customer acquisition entrepreneur and marketing strategist. Gary has a
substantial track record of rapid revenue generation for clients in financial services, premium
products and digital media. He co-founded, managed and sold Precision Prospects Inc., a multi-
million online lead generation business and the leading source for highly qualified investor
leads.
Gary is currently Managing Director of Social Prospectors LLC, which marries social media
passion to high ROI acquisition email, and Group PRM, which develops and markets innovative,
proprietary lead generation and conversion programs.
Previously, Gary was SVP of Lipper Inc., the mutual fund information provider, where he
managed the New York office, created a profitable online data feed business and was
instrumental in the sale of Lipper to Reuters. Earlier, he was CEO of ActDirect, the first
database-driven couponing company. Gary has also held senior positions at ValPak, Remy
Martin and Ogilvy & Mather.
Gary is a regular columnist for MediaPost’s “Performance Insider” and frequent speaker,
focused on performance marketing and customer acquisition. He serves on the advisory boards
of SAM.ai, Pink Honey, Tempesta Media and The Lower East Side Tenement Museum. Gary
has an MBA from Harvard Business School and a BA from the University of Michigan.